Cadillac says it will have a total of five-and-a-half minutes of airtime, before and during the awards show, including four minutes during the show. … Read the whole story

The company's campaign is themed "Get Your Penney's Worth." The spring effort is based on the introduction of "Penney Days," and will make certain … Read the whole story

Each video includes three different vignettes showing different ways that people behave in the same situation -- with the third one offering a surprising … Read the whole story

"Blake has used the AT&T network to grow ... the movement around the globe," Jena Atchison, director of brand advertising for AT&T, tells "Marketing … Read the whole story

Anheuser-Busch's Bud Light brand brought back actor-comedians Amy Schumer and Seth Rogen for a TV spot that broke Feb. 28 during the 88th Annual … Read the whole story

A new report from the firm sees Asia-Pacific consumer markets topping $10 trillion by 2018, with a quarter of that activity happening through digital … Read the whole story