Marketing Daily
Monday, February 29, 2016
  • Cadillac Says 'Don't You Dare' In New Campaign

    Cadillac says it will have a total of five-and-a-half minutes of airtime, before and during the awards show, including four minutes during the show. ... Read the whole story

  • JC Penney Bucks Trend With Sales Gain; Adds New Campaign

    The company's campaign is themed "Get Your Penney's Worth." The spring effort is based on the introduction of "Penney Days," and will make certain ... Read the whole story

  • BelVita Promotes 'Steady Energy' For All (Including Fitness Buffs)

    Each video includes three different vignettes showing different ways that people behave in the same situation -- with the third one offering a surprising ... Read the whole story

  • AT&T Grows With Toms Shoes

    "Blake has used the AT&T network to grow ... the movement around the globe," Jena Atchison, director of brand advertising for AT&T, tells "Marketing ... Read the whole story

  • Bud Light Brings Back Schumer, Rogen For Oscars

    Anheuser-Busch's Bud Light brand brought back actor-comedians Amy Schumer and Seth Rogen for a TV spot that broke Feb. 28 during the 88th Annual ... Read the whole story

  • Study Sees Digital Divide For CPG In APAC

    A new report from the firm sees Asia-Pacific consumer markets topping $10 trillion by 2018, with a quarter of that activity happening through digital ... Read the whole story

  • And Somewhere Men Are Laughing, And Somewhere Children Shout

    The saga begins with a four-page spread in the catalogue featuring an interview between Lands' End CEO Federica Marchionni and one of her heroes: ... Read the whole story