Top of The News
by Thom Forbes
China's Anbang Insurance Group, which already owns the Waldorf- Astoria in Manhattan, is leading a consortium of investors who have made an unsolicited $12.8 billion cash bid for Starwood Hotels … Read the whole story
TECHNOLOGY
by Aaron Baar
"We wanted to do more storytelling," Dean Lamb, director of marketing at CDW, tells "Marketing Daily." "We were somewhat narrow in our scope [before]. … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Automakers clearly want to be ahead of any movement away from personal car ownership, but it appears they have little to worry about, at … Read the whole story
BEAUTY
by Sarah Mahoney
Ulta, which increased its marketing spending to build brand awareness and beefed up store personnel to make for a better experience, says the sales … Read the whole story
FOOD
by Karlene Lukovitz
For the launch, Bazooka is airing an animated, space-themed TV ad, "Discover the Crunchkins!" The video is also viewable on YouTube and the new … Read the whole story
SPORTS
by Tanya Gazdik
NASCAR is in the midst of a three-week marketing campaign to promote its annual 2,000-mile trek to Las Vegas, Phoenix and Los Angeles. The … Read the whole story
COMMENTARY
by Greg Ippolito
How MTV unintentionally helped pioneer modern content marketing. Read the whole story
by Larissa Faw
The Omaha-based agency will be responsible for reintroducing brands within the company's product portfolio and leading the brand and media strategy and creative development. … Read the whole story