Marketing Daily
Monday, March 21, 2016

Top of The News

Sherwin-Williams, Valspar Will Combine Their Colors
by Thom Forbes

Sherwin-Williams will acquire rival paint-and-varnish maker Valspar in a deal the companies say has "an enterprise value" of about $11.3 billion with estimated annual savings of $280 million and synergies … Read the whole story

  • RETAIL
    Tom Brady, Whole Foods, Big Bunny In UnReal Easter Hop
    by Sarah Mahoney

    The Boston-based candy company is selling limited-edition Easter tins and assortments, filled with its all-natural candy-coated milk chocolates and peanut butter cups. Video for … Read the whole story

  • RESTAURANTS
    Buffalo Wild Wings Offers Free Uber Ride During March Madness
    by Karlene Lukovitz

    Between March 17 and April 4, the chain is offering college basketball fans in 42 cities across the U.S. one free Uber ride (costing … Read the whole story

  • PACKAGED GOODS
    It's All Greek (Again) To Windex
    by Aaron Baar

    A television commercial touting the tie-in features the brand's mascot pigeons in front of a home-movie screen encouraging people to go see the movie, … Read the whole story

  • FINANCIAL SERVICES
    LendingTree Study Analyzes Millennials' Home Ownership
    by Tanya Gazdik

    Millennials in certain areas of the country seem to be ahead of their counterparts in pursuing home ownership. Boston, Pittsburgh and Washington, DC beat … Read the whole story

  • AUTOMOTIVE
    Acura Ties March Madness Effort To Social
    by Tanya Gazdik

    "Live sports, and college basketball in particular, are a great place to reach a prime target audience for Acura luxury intenders," Leila Cesario, Acura's … Read the whole story

  • COMMENTARY
    P.R. Wild Pitches: Spring Edition
    by Bob Garfield, Featured Columnist

    Since I last weighed in last fall to shame careless and the clueless publicists for indiscriminate nuisance pitching for the brands they're charging clients … Read the whole story

  • COMMENTARY
    Getting Ahead Of The VR Craze To Come
    by Mike Rubenstein

    If we're in the trough following VR's first big wave, most indications tell us that the next wave is coming soon. Read the whole story

  • Chocolate Milk Campaign Goes For Authenticity (But No Milk Moustaches)
    by Larissa Faw

    MilkPep's New "Built With Chocolate Milk" campaign from Campbell Ewald features USA Team Swimming athletes, Tyler Clary and Jessica Hardy and targets adult exercisers … Read the whole story