Top of The News
by Thom Forbes
With a whopping $2.6 billion offer, Alaska Air outbid JetBlue for Virgin America, it was announced yesterday, leaving Virgin brand founder Richard Branson among those ruing his inability to keep … Read the whole story
FINANCIAL SERVICES
by Nina Lentini
Karen Eisenbach, CMO of Voya retirement, tells "Marketing Daily" that the program is a "continuation of the roughly $100 million, multi-year rebranding advertising investment … Read the whole story
FOOD
by Karlene Lukovitz
The campaign is starting its third year with four new 30-second ads, one of which will be aired on television. The new ads again … Read the whole story
PHARMA
by Nina Lentini
A rep for the brand tells "Marketing Daily" that "the content is anchored around the idea of using technology to drive human emotion -- … Read the whole story
ENTERTAINMENT
by Aaron Baar
"This is a master brand strategy for Starz. We wanted everything to build back to Starz in a compelling way," says Alison Hoffman, executive … Read the whole story
TOURISM
by Nina Lentini
As part of a novel campaign to encourage early to mid-week visitation to the city, the New Orleans tourism industry is offering special prices, … Read the whole story
ELECTRONICS
by Nina Lentini
The campaign consists of 90-, 60- and 30-second films in addition to simple and timeless black-and-white imagery. The first phase focuses on individuals -- … Read the whole story
COMMENTARY
by Tyler Hissey
Many brands, including Major League Baseball itself, pulled out the stops this year. Some highlights within. Read the whole story