Marketing Daily
Friday, May 20, 2016
  • Chevy Enlists Comedian Al Madrigal For Small Vehicle Effort

    "Other than in promotional and experiential marketing, we haven't marketed our small cars together before," Steve Majoros, Chevrolet director of cars and crossovers, tells … Read the whole story

  • AT&T Gives Kids Reason To Love Road Trips

    Christy Jones, director of marketing communications for AT&T, tells "Marketing Daily," "As school is about to get out, we thought now was a good … Read the whole story

  • Shoppers Warming Up To Walmart

    The results were well above Wall Street's expectations, "highlighting that customers are positively responding to improved store conditions and customer service," writes Paul Trussell, … Read the whole story

  • Hannah Hart Conducts 'Passionate' Video Interviews For Barilla

    At the end of each video, Hart and her guest eat pasta, as screen messages convey Barilla's campaign theme: "Life is nothing without passion. … Read the whole story

  • Aspen Dental Enlists NASCAR Drivers For Campaign

    "Obviously, there's great reach -- NASCAR reaches millions of fans across the country and has fans that really like to engage with and support … Read the whole story

  • Highmark Nudges Battle Against Cancer Forward

    "Our aim is to engage all members to take advantage of covered preventive services," Highmark's Patrick Nace tells "Marketing Daily." "The humor comes from … Read the whole story

  • Blocking, Churning, Baiting, & Wrestling: Can We Make It Until November?

    A guy I know joked that the political climate on Facebook has become so cruel and polarizing lately that he almost defriended himself. Ba … Read the whole story