"Other than in promotional and experiential marketing, we haven't marketed our small cars together before," Steve Majoros, Chevrolet director of cars and crossovers, tells … Read the whole story

Christy Jones, director of marketing communications for AT&T, tells "Marketing Daily," "As school is about to get out, we thought now was a good … Read the whole story

The results were well above Wall Street's expectations, "highlighting that customers are positively responding to improved store conditions and customer service," writes Paul Trussell, … Read the whole story

At the end of each video, Hart and her guest eat pasta, as screen messages convey Barilla's campaign theme: "Life is nothing without passion. … Read the whole story

"Obviously, there's great reach -- NASCAR reaches millions of fans across the country and has fans that really like to engage with and support … Read the whole story

"Our aim is to engage all members to take advantage of covered preventive services," Highmark's Patrick Nace tells "Marketing Daily." "The humor comes from … Read the whole story