Top of The News
by Thom Forbes
The French foods group Danone is buying WhiteWave Foods Co., the Denver, Colo.-based maker of organic, plant-based foods and beverages whose brands include Silk soy and almond milk, Horizon Organic, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new, four-minute video was posted on YouTube, Hulu, Chipotle's site and other outlets on July 5, and will also be shown in movie … Read the whole story
ELECTRONICS
by Aaron Baar
"It's our job to help consumers understand the benefits of today's leading innovations -- and one of the best ways to do that is … Read the whole story
APPAREL
by Sarah Mahoney
Launching the campaign with a 24-hour video takeover of its U.S. site, the brand is using some 50 different videos, with cast interviews, performances … Read the whole story
RESEARCH
by Tanya Gazdik
"If ads don't provide some benefit to the viewer, what we call 'return on viewers' attention,' they won't choose to watch it," Ace Metrix … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"The introduction of the redesigned Web site provides a platform that is flexible to grow with our vision of delivering a great customer experience," … Read the whole story
by Larissa Faw
Nestle-owned candy brand SweeTarts is out with a Millennial-focused "Follow Your Tart" summer campaign to raise awareness for its candy brand, including the new … Read the whole story
COMMENTARY
by Max Du Bois, Op-Ed Contributor
Anyone can start a group for free. Little wonder people are increasingly less willing to hand over good money for the privilege of belonging. … Read the whole story