Top of The News
by Thom Forbes
A more than 1,000-page draft report issued by federal regulators yesterday finds that automakers are falling short of reaching the fleet-wide average of 54.5 miles per gallon by 2025 specified … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"We wanted to relook at the way feature demos are done," says Karan Dang, digital creative director at 180LA, Mitsubishi's lead agency. Read the whole story
PACKAGED GOODS
by Aaron Baar
In the new campaign, the Hefty chant and brand is represented by popular WWE personality John Cena, while the Wimpy brand is represented by … Read the whole story
RETAIL
by Sarah Mahoney
Looks like Target isn't satisfied with letting kids co-design its new Cat & Jack clothing line: In what it claims is an industry first, … Read the whole story
RETAIL
by Sarah Mahoney
Best Buy is going for funny in a campaign aimed at the college-bound crowd. Called "How To College" and "Intel," the spots spoof both … Read the whole story
HEALTH
by Tanya Gazdik
Gold's Gym is debuting a campaign to coincide with the launch of its Gold's Studio group fitness services. The gym launched three broadcast spots … Read the whole story
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by Laurie Sullivan
Some 63% of online merchandisers participating in a study released Monday said they lack access to the data to make decisions, as many take … Read the whole story