Top of The News
by Thom Forbes
Unilever is acquiring Dollar Shave Club, which will continue to operate as an independent - and presumably irreverent - company under founder and CEO Michael Dubin. Read the whole story
by Karlene Lukovitz
The spot will air during prime time on the Olympics starting Aug. 6, as well as on cable networks including MTV, Adult Swim, BET, … Read the whole story
RETAIL
by Sarah Mahoney
Kohl's and JCPenney just unveiled marketing plans centered on bargains, deals and worthy causes. And Macy's is hoping to work fashion trends, focusing on … Read the whole story
SPORTS
by Tanya Gazdik
Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedEx, Gatorade, Harmon, Hospital for Special Surgery, Kaiser Permanente, Marriott, Nike, Samsung, Shock … Read the whole story
RETAIL
by Sarah Mahoney
The report says that in efforts to differentiate themselves from competitors, stores have some consumers longing for the days when they really could do … Read the whole story
ELECTRONICS
by Aaron Baar
As consumers' lives become more "digitized," technology pushes the industry to new revenue heights. The Consumer Technology Association's midyear forecast estimates revenues for technology … Read the whole story
COMMENTARY
by Adam Paulisick, Op-Ed Contributor
I continue to be impressed by advertising formats Snapchat is championing such as sponsored lenses. Read the whole story
by Larissa Faw
Gillette shows the darker side of the 2016 Olympic Games with "Prefect Isn't Pretty," which focuses on the hard, unrelenting work Olympic athletes put … Read the whole story