G-III Apparel Group is buying Donna Karan International, the parent of Donna Karan and DKNY, from Paris-based LVMH Moet Hennessy Louis Vuitton for $650 million in a deal announced early … Read the whole story
"In a culture that finds it so easy to make fun of Millennials, we'd like them to know that Chevy understands and respects them," … Read the whole story
"[The spot] attempts to break down barriers of geographic borders and strives to unite the world through one anthem made from many, brought to … Read the whole story
Tom Noble, department head, Mini brand communications, tells "Marketing Daily" these particular athletes were selected because they are different and their stories are not … Read the whole story
Price may be a barrier for continued use and adoption by more consumers. Meal kits are typically used to replace an in-home dinner, but … Read the whole story
Working with Amazon, Patron is one of the first spirits brands to incorporate voice technology into a marketing campaign and is the first luxury … Read the whole story
While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots … Read the whole story
Arriving at Cannes this year, you could be forgiven for thinking you'd booked the wrong plane and mistakenly stumbled into CES. Read the whole story