Marketing Daily
Monday, July 25, 2016
  • Chevy Takes Humorous Approach To Millennial Marketing

    "In a culture that finds it so easy to make fun of Millennials, we'd like them to know that Chevy understands and respects them," … Read the whole story

  • Samsung Gears Up For Olympic Games

    "[The spot] attempts to break down barriers of geographic borders and strives to unite the world through one anthem made from many, brought to … Read the whole story

  • Mini USA's 'Defy Labels' Campaign Features Olympians

    Tom Noble, department head, Mini brand communications, tells "Marketing Daily" these particular athletes were selected because they are different and their stories are not … Read the whole story

  • Meal Kit Adoption Very Limited To Date

    Price may be a barrier for continued use and adoption by more consumers. Meal kits are typically used to replace an in-home dinner, but … Read the whole story

  • Over Ice Or Straight Up? Ask Echo's Alexa

    Working with Amazon, Patron is one of the first spirits brands to incorporate voice technology into a marketing campaign and is the first luxury … Read the whole story

  • Sorry, Stuck In Traffic

    While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots … Read the whole story

  • Cannes We Talk About Effectiveness?

    Arriving at Cannes this year, you could be forgiven for thinking you'd booked the wrong plane and mistakenly stumbled into CES. Read the whole story