Marketing Daily
Friday, August 12, 2016
  • ExxonMobil Breaks Work During Olympics

    "This is a global message, so it makes sense to deliver it in programming of a global scale," ExxonMobil's Alan Jeffers tells "Marketing Daily." Read the whole story

  • Quaker Jumps On Instagram Stories

    "We have tons of overnight oats recipes on our site already, and they readily lend themselves to this new Stories format, so we feel … Read the whole story

  • Broadband Boosting Cable's Prospects

    "Compared to other multi-channel platforms, cable companies have segued into other products. It's not just video anymore," Tony Lenoir, research analyst at SNL Kagan, … Read the whole story

  • Honda, Chevy, BMW, Chrysler Olympics Ads Pay Off

    Ads airing during major events like the Olympics resonate best with consumers when they tell a story, Michelle Krebs, senior analyst at Autotrader, tells … Read the whole story

  • The Heist: How CAA Cracked Coca-Cola (And Ovitz Forgot To Negotiate A Fee!)

    It's the dog days of August, and I'm stuck in mid-stick. So I figured I'd break away from all the heinous political stories eating … Read the whole story

  • The Crazy Challenges Of Being An Olympic Marketer

    To "compete" as an advertiser in one of the world's most high-profile, most-watched events is more daunting than ever. Read the whole story

  • Doner Helps Scare Up Viewers For Netflix's 'Stranger Things'

    The promotional effort for the new Netflix original series included a Los Angeles premiere of the show last month, in which Doner created stages … Read the whole story