Top of The News
by Thom Forbes
It's been years in the making but the controversy swirling around Mylan's jacking up the price of its auto-injector EpiPen, which can be a life-saving intervention for children suffering from … Read the whole story
BEVERAGES
by Karlene Lukovitz
During this weekend's MTV Video Music Awards, Lukas Graham, Alessia Cara and Jidenna will make appearances and become the first artists to be on … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
U.S. automakers and suppliers need to innovate and differentiate to capture new business and build brand equity, according to a study from Nielsen. Read the whole story
ELECTRONICS
by Aaron Baar
For a brand looking to break into a CE category, the strategy is simple, Parks Associates says: build great products that people need (even … Read the whole story
by Larissa Faw
DraftKings and its agency Butler, Shine, Stern & Partners (BSSP) are preparing for the 2016 NFL season with a new campaign featuring popular NFL … Read the whole story
by Larissa Faw
Puget Sound Energy is using humor and clay animation to raise awareness about potentially dangerous electric and gas situations. The work was developed with … Read the whole story
COMMENTARY
by Pam Danziger, Columnist
While closing 15% of Macy's stores may help its balance sheet, the move is going to result in collateral damage that could have far-reaching … Read the whole story