"The arrival of Ford Mustang in India needed to stand out and leave a lasting impression on everyone who experienced our touch-points," Ford India's … Read the whole story

The plug-in, which only works on desktop versions of Chrome and on Twitter and Facebook, replaces the "smear" with a message that "negative content … Read the whole story

As part of its ongoing "Perfect Fit" marketing campaign, the kids' beverages brand has partnered with Macy's to host a Perfect Fit sweepstakes and … Read the whole story

"With this piece, rather than focus on technology we can develop on the race track or showcasing specific cars, we want to illustrate the … Read the whole story

"Lower prices and job growth will stimulate more holiday shopping activity this year. On the other hand, falling prices will create a tough environment … Read the whole story

Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few … Read the whole story