Marketing Daily
Thursday, September 29, 2016
  • Wanted: Directors Of Toughness For Columbia Sportswear

    "We felt that the amount of product testing we do just didn't get as much love as it should in our marketing," Columbia's Scott … Read the whole story

  • Why There Are So Many Chevy Silverados Parked At Kohl's

    Each store's shoppers have distinct automotive buying habits. Kohl's shoppers are almost twice as likely to own a Chevy Silverado 1500 as Macy's shoppers. … Read the whole story

  • FDA Opens Comment Period On Redefining 'Healthy' For Food Labeling

    The agency also released guidance saying that during the reevaluation process, it will use "discretion" by not enforcing the current definition for foods that … Read the whole story

  • NHL Hires CMO From Pandora Radio

    Heidi Browning has been named executive vice president and chief marketing officer of the National Hockey League. She is the second woman to be … Read the whole story

  • AT&T's Re-bundled Agency Solution

    Speaking at an Advertising Week event in New York today, Fiona Carter, Chief Brand Officer at AT&T, said she was looking for a new … Read the whole story