Marketing Daily
Thursday, September 29, 2016

Top of The News

BlackBerry Quits Making Hardware
by Thom Forbes

Like an aging champion throwing in the towel after years of steady decline on the playing field, BlackBerry said yesterday that it would no longer manufacture its own devices, touching … Read the whole story

  • APPAREL
    Wanted: Directors Of Toughness For Columbia Sportswear
    by Sarah Mahoney

    "We felt that the amount of product testing we do just didn't get as much love as it should in our marketing," Columbia's Scott … Read the whole story

  • RESEARCH
    Why There Are So Many Chevy Silverados Parked At Kohl's
    by Tanya Gazdik

    Each store's shoppers have distinct automotive buying habits. Kohl's shoppers are almost twice as likely to own a Chevy Silverado 1500 as Macy's shoppers. … Read the whole story

  • FOOD AND BEVERAGES
    FDA Opens Comment Period On Redefining 'Healthy' For Food Labeling
    by Karlene Lukovitz

    The agency also released guidance saying that during the reevaluation process, it will use "discretion" by not enforcing the current definition for foods that … Read the whole story

  • SPORTS
    NHL Hires CMO From Pandora Radio
    by Tanya Gazdik

    Heidi Browning has been named executive vice president and chief marketing officer of the National Hockey League. She is the second woman to be … Read the whole story

  • AT&T's Re-bundled Agency Solution
    by Steve McClellan

    Speaking at an Advertising Week event in New York today, Fiona Carter, Chief Brand Officer at AT&T, said she was looking for a new … Read the whole story