The campaign's social media element includes being featured in a current "tips for active families" sponsored posting (#squeezablesours) on the Thinking Outside the Sandbox … Read the whole story

Just in time for the World Series, Baseball for All is launching an effort created by BBDO Atlanta, encouraging more girls to play the … Read the whole story

Jeff Fromm, partner at Barkley in Kansas City, and author of several books on Millennials, fills us in on what makes these young consumers … Read the whole story

New Era, Mountain Dew, Kia and American Express are among the brands taking advantage of their NBA sponsorships with activations. Read the whole story

The spots for the campaign--helmed by Jaime Travis, the director of MTV's "Scream"-- play off State Farm's broader message about the duality of life … Read the whole story