A federal judge ruled yesterday that the proposed $37 billion merger between Aetna and Humana would be anticompetitive, particularly when it comes to seniors in the Medicare Advantage marketplace. The … Read the whole story
The first Bud Light ad in the new, long-term creative platform ended up running during the NFC and AFC Championship Games -- the most-watched … Read the whole story
The San Rafael, California-based company says it is spending more than $1 million, making it its biggest campaign ever. It's the first effort for … Read the whole story
Geico, Verizon Wireless and McDonald's are the bg three in ad awareness, according to YouGov BrandIndex, which is releasing its annual perception rankings. Read the whole story
In a fortuitous (and strategic) bit of timing, the well-known battery brand has launched a new brand platform, "Trust Is Power," intended to show … Read the whole story
Last week the auto maker confirmed its Super Bowl ad would star comedic actor Melissa McCarthy and promote its new 2017 Kia Niro crossover … Read the whole story
The online advertising environment, in general, is over-hyped, misused, and produces a net drain in advertising ROI for many brands. Read the whole story