Marketing Daily
Tuesday, January 24, 2017
  • Bud Light Unveils First 'Famous Among Friends' Ad

    The first Bud Light ad in the new, long-term creative platform ended up running during the NFC and AFC Championship Games -- the most-watched … Read the whole story

  • Vionic Shoes Walk Toward Fashion, Away From Pain Relief

    The San Rafael, California-based company says it is spending more than $1 million, making it its biggest campaign ever. It's the first effort for … Read the whole story

  • Geico, Verizon, McDonald's Are Tops In Ad Awareness

    Geico, Verizon Wireless and McDonald's are the bg three in ad awareness, according to YouGov BrandIndex, which is releasing its annual perception rankings. Read the whole story

  • Duracell Trusts In Its Power

    In a fortuitous (and strategic) bit of timing, the well-known battery brand has launched a new brand platform, "Trust Is Power," intended to show … Read the whole story

  • Melissa McCarthy's Big Polar-Ice-Cap-to-Arid-Desert Trek For Kia

    Last week the auto maker confirmed its Super Bowl ad would star comedic actor Melissa McCarthy and promote its new 2017 Kia Niro crossover … Read the whole story

  • Marketing Malpractice: The Explanation For WPP's $90-Million Snapchat Splurge

    The online advertising environment, in general, is over-hyped, misused, and produces a net drain in advertising ROI for many brands. Read the whole story