Marketing Daily
Tuesday, January 24, 2017

Top of The News

Judge Blocks Merger Of Aetna And Humana On Antitrust Grounds
by Thom Forbes

A federal judge ruled yesterday that the proposed $37 billion merger between Aetna and Humana would be anticompetitive, particularly when it comes to seniors in the Medicare Advantage marketplace. The … Read the whole story

  • BEVERAGES
    Bud Light Unveils First 'Famous Among Friends' Ad
    by Karlene Lukovitz

    The first Bud Light ad in the new, long-term creative platform ended up running during the NFC and AFC Championship Games -- the most-watched … Read the whole story

  • APPAREL
    Vionic Shoes Walk Toward Fashion, Away From Pain Relief
    by Sarah Mahoney

    The San Rafael, California-based company says it is spending more than $1 million, making it its biggest campaign ever. It's the first effort for … Read the whole story

  • RESEARCH
    Geico, Verizon, McDonald's Are Tops In Ad Awareness
    by Tanya Gazdik

    Geico, Verizon Wireless and McDonald's are the bg three in ad awareness, according to YouGov BrandIndex, which is releasing its annual perception rankings. Read the whole story

  • PACKAGED GOODS
    Duracell Trusts In Its Power
    by Aaron Baar

    In a fortuitous (and strategic) bit of timing, the well-known battery brand has launched a new brand platform, "Trust Is Power," intended to show … Read the whole story

  • Melissa McCarthy's Big Polar-Ice-Cap-to-Arid-Desert Trek For Kia
    by Steve McClellan

    Last week the auto maker confirmed its Super Bowl ad would star comedic actor Melissa McCarthy and promote its new 2017 Kia Niro crossover … Read the whole story

  • COMMENTARY
    Marketing Malpractice: The Explanation For WPP's $90-Million Snapchat Splurge
    by Jeri Smith, Columnist

    The online advertising environment, in general, is over-hyped, misused, and produces a net drain in advertising ROI for many brands. Read the whole story