Top of The News
by Thom Forbes
The Kraft Heinz offer for Unilever, which disappeared as suddenly as it arrived after Unilever adamantly said no, has observers wondering about motivations, contemplating the impact of the eventful
non-event … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The strength of Ferrari's brand is all the more remarkable, given its increasingly commercial approach and improving revenues. Read the whole story
by Joe Mandese
Verizon has tapped Apple's Global Group Creative Director Andrew McKechnie as the chief creative officer of its newly formed in-house agency. McKechnie reports directly … Read the whole story
TRANSPORTATION
by Tanya Gazdik
"Our evolving content strategy is all about telling stories that are emotionally rich and moving," Enterprise's Lee Broughton tells "Marketing Daily." Read the whole story
by Larissa Faw
Haribo and its U.K. agency Quiet Storm came up with the original concept and executed it overseas. Now, Haribo and Quiet Storm feel the … Read the whole story
COMMENTARY
by Larry Ackerman, Op-Ed Contributor
Who are we? Who aren't we? Who is with us and who is against us? Are you part of the problem or part of … Read the whole story