Marketing Daily
Monday, March 6, 2017

Top of The News

GM Sells Opel, Vauxhall To PSA Group For $2.3 Billion
by Thom Forbes

After a bit of haggling, the deal is done: PSA Group, the French parent of Peugeot, will pay a total of $2.3 billion for General Motors' German-based Opel operation and … Read the whole story

  • FINANCIAL SERVICES
    Highmark Spoofs Patients With So. Many. Questions
    by Sarah Mahoney

    The campaign includes TV spots, digital and mobile ads, as well as direct mail, and is airing in Pennsylvania before rolling out to other … Read the whole story

  • FOOD
    Fans Vie To Take Over Auntie Anne's Snapchat Page
    by Karlene Lukovitz

    Visitors to the brand's Facebook page may post about why they deserve to be chosen as its "ultimate" fan. The winner will receive free … Read the whole story

  • COMMENTARY
    Know Your Media And Consider The Source
    by Bob Garfield, Featured Columnist

    News Item: Under siege from Democrats and fellow Republicans about Attorney General Jeff Sessions' false confirmation-hearing testimony, President Trump took to Twitter over the … Read the whole story

  • HOME GOODS
    Tempur-Pedic Links Good Sleep To Inspiring Life
    by Aaron Baar

    "Most other mattress brands are focused on the sleep experience itself, not the benefit of what a great night's sleep gives you," says Hill … Read the whole story

  • David Carson Joins 72andSunny As Artist In Residence
    by Larissa Faw

    Carson, heralded as of one of the most influential designers of all time, will work on creative projects for clients, lead educational series and … Read the whole story

  • COMMENTARY
    Brands Must Be Built Inside Out
    by Amy Fuller, Op-Ed Contributor

    The inner reality of a company determines its external reputation over the long term. The inside and the outside are dependent on each other. Read the whole story