Walmart continues to augment its e-commerce strategy of "if you can't beat 'em, buy 'em or incubate 'em." Yesterday, the Bentonville, Ark.-based retailer announced the formation of Store No. 8, … Read the whole story
The Victoria Beckham line is heavy on dresses, skirts and rompers (even for adults), dominated by florals, gingham, scallops and satin. Read the whole story
In order to create truly connected experiences, marketers need to define a clear owner of the data-driven customer strategy, according to CMO Council research. Read the whole story
The out-of-home effort is an extension of the brand's "Show Your Love Some Love" campaign that launched last March. That campaign set out to … Read the whole story
Endangered brands are not tracking the degree to which their advertising is stemming losses they would otherwise suffer. And what you don't track, you … Read the whole story
Both Tim Hortons and Burger King benefitted from their merger: Their combined valuation is up by $4 billion since the completion of that deal … Read the whole story
The intent of the platform, which is also the tagline, is to communicate the brand's understanding of and ability to blend work and personal … Read the whole story
CEO McDonald told attendees at the ARF's annual gathering that the organization would focus on research projects that will advance the advertising and marketing … Read the whole story