Marketing Daily
Tuesday, March 21, 2017
  • Target Unveils Victoria Beckham; New York & Co. Bets Big On Eva Mendes

    The Victoria Beckham line is heavy on dresses, skirts and rompers (even for adults), dominated by florals, gingham, scallops and satin. Read the whole story

  • CMOs Plagued With Widening Gap Between Strategy, Execution

    In order to create truly connected experiences, marketers need to define a clear owner of the data-driven customer strategy, according to CMO Council research. Read the whole story

  • Nikon Shows New York Some Love

    The out-of-home effort is an extension of the brand's "Show Your Love Some Love" campaign that launched last March. That campaign set out to … Read the whole story

  • Your Brand Might Be Ripe For Extinction

    Endangered brands are not tracking the degree to which their advertising is stemming losses they would otherwise suffer. And what you don't track, you … Read the whole story

  • Many Leading Fast Food Brands Lose Value

    Both Tim Hortons and Burger King benefitted from their merger: Their combined valuation is up by $4 billion since the completion of that deal … Read the whole story

  • Crowne Plaza Reaffirms Focus On Business Travelers

    The intent of the platform, which is also the tagline, is to communicate the brand's understanding of and ability to blend work and personal … Read the whole story

  • ARF's McDonald Addresses Industry's 'Crisis Of Confidence'

    CEO McDonald told attendees at the ARF's annual gathering that the organization would focus on research projects that will advance the advertising and marketing … Read the whole story