Nike shares dropped like an air ball yesterday -- more than 7% -- after a fiscal Q3 2017 and conference call late Tuesday revealed good earnings but an uncertain future … Read the whole story
The thrust is the importance of choosing "real," fresh, sustainably produced food over processed food, with inclusion of the type of unambiguous digs at … Read the whole story
For marketers navigating the complexities of digital advertising, where context and message are often inseparable, it raises some very tough questions. Read the whole story
"It creates a truly immersive and impactful experience, just like actually driving the vehicle," Ford's Darci Gurney tells "Marketing Daily." Read the whole story
Now in its third year, the awards are a uniquely consumer-focused program designed to highlight 12 vehicles that car shoppers should check out. Read the whole story
"Boomers are wanting to be engaged in a promotional way," First Insight's Greg Petro tells "Marketing Daily." "Millennials haven't had a chance to develop … Read the whole story
Lexus will provide viewers with options for each section of the vehicle and prompt them on when to vote. Voting will take place via … Read the whole story
A new campaign from Terri & Sandy promotes the Lyric hearing aid as one that can't be seen. Research shows many hearing challenged people … Read the whole story