Marketing Daily
Thursday, April 6, 2017
  • Consumers Favor Brands Pulling Ads From 'O'Reilly' Show

    Brands that pulled out as "The O'Reilly Factor" advertisers saw an average lift in digital content engagement of 141%, according to Amobee. Read the whole story

  • Kenneth Cole, Aloe Blacc Team Up For New Music

    The campaign's contest, called #FindYourBold, is also in partnership with Indaba Music. And in a video announcing the details, Blacc urges people to submit … Read the whole story

  • Panera Acquisition Ramps Up Already Intense Competitive Scenario

    JAB now owns Krispy Kreme, the Einstein Noah Restaurant Group, and coffee brands Keurig Green Mountain, Caribou Coffee, Peet's Coffee & Tea, and Stumptown … Read the whole story

  • Many Wonder: Will Snapchat Fad Fade?

    Snapchat will need to move further down the path of becoming a true media and content distribution company, as Twitter did. Read the whole story

  • Esurance Enlists Buster Posey For MLB-Themed Campaign

    "Our partnership continues to be a great driver of success in generating large-scale awareness and reach for our brand," Esurance's Kristen Gambetta tells "Marketing … Read the whole story

  • MLB Hits The Road With Old Dominion Freight In New Partnership Category

    Among its activations, Old Dominion Freight Line plans to introduce a fleet of some 30,000 trailers with "MLB branding and baseball imagery." Read the whole story

  • My Data Isn't Free

    Essentially, I am willing to allow your intrusion on two conditions. Read the whole story