Weetabix, the popular British cold cereal, has not fared as well in China as Shanghai-based Bright Food expected it would. This morning, it sold the brand - along with Alpen … Read the whole story
"This partnership underscores our brand's commitment to promoting corporate team building no matter how big or small the team may be," Aflac's Gail Galuppo … Read the whole story
"There's no denying that the response Sprint received when Paul switched from Verizon was unprecedented ... people love Paul," says Tracy Palmer, vice president … Read the whole story
The campaign - which includes print magazines, digital and social platforms, and out-of-home across the country, but no television - focuses on Smartwater's "purity … Read the whole story
Lesson No. 1: Don't Suck Read the whole story
It's all added to retailers' woes, from discounters like Payless announcing bankruptcy earlier this month to struggles at higher-end brands, including Michael Kors and … Read the whole story
The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least … Read the whole story