Marketing Daily
Tuesday, April 18, 2017
  • Aflac Partners With Tough Mudder

    "This partnership underscores our brand's commitment to promoting corporate team building no matter how big or small the team may be," Aflac's Gail Galuppo … Read the whole story

  • Sprint Explores Craze Sparked By 'Verizon Guy's' Shift

    "There's no denying that the response Sprint received when Paul switched from Verizon was unprecedented ... people love Paul," says Tracy Palmer, vice president … Read the whole story

  • Smartwater's Latest Show Aniston In Glamour, Downtime Modes

    The campaign - which includes print magazines, digital and social platforms, and out-of-home across the country, but no television - focuses on Smartwater's "purity … Read the whole story

  • 4 Brand Lessons From The Chicago Cubs

    Lesson No. 1: Don't Suck Read the whole story

  • America Losing Interest In Shoes, Handbags

    It's all added to retailers' woes, from discounters like Payless announcing bankruptcy earlier this month to struggles at higher-end brands, including Michael Kors and … Read the whole story

  • Study: Pre-Roll Ads Are Least Intrusive With Best Recall

    The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least … Read the whole story