June 3 - 6, 2024
Monday, June 5, 2017
Top of The News
"Pink Slime" was not only a memorable phrase coined by a USDA scientist, it has proven to be an actionable one as the trial for a $1.9 billion lawsuit begins … Read the whole story
AUTOMOTIVE"Our primary target is in-market auto shoppers, but with our expansion into TV, we're also investing to build broader brand awareness," CarGurus' Sarah Welch … Read the whole story
RESTAURANTSPizza Hut continuously engaged fans, offering promotions for online orders using advertising on the Yahoo homepage and Yahoo Sports, as well as extensive native, … Read the whole story
RETAILA big part of the anger and rapid pushback from businesses is that sustainability is critical to the way leading companies do business. Read the whole story
EDUCATIONIn June 2015, the organization, which also administers AP tests around the country, partnered with The Khan Academy to provide free online test practice … Read the whole story
HOME GOODSConsumers want to give their pets the run of the house. "The insight we identified transcended any product benefit," Stainmaster's Saakait Mathur tells "Marketing … Read the whole story
- COMMENTARY
As Amazon prioritizes partnering with creators who can drive meaningful results, the power of reach will become a much lower priority, and brands will … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
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