Marketing Daily
Friday, June 30, 2017
  • Mazda Shows Off Luxury Features To Unsuspecting Consumers

    "This was a risky, but fun way for us to gain insight into what our customers experience when they visit a dealership," says Mazda's … Read the whole story

  • Bacardi, Courvoisier Partner With Hot Musicians For Summer Campaigns

    Bacardi is out with Bacardi X Major Lazer Snapchat lenses that let fans star in music video-like experiences, as they jam to "Front of … Read the whole story

  • Meal Kit Skepticism: What's Behind The Blue Apron Pushback

    We asked Brendan Witcher, an analyst who follows e-business and channels for Forrester (and is also a Le Cordon Bleu-trained chef) why this category … Read the whole story

  • StubHub Names Olivier Ropars CMO

    Ropars, who was at eBay for six years, most recently, was the head of global performance marketing where he helped drive significant global growth … Read the whole story

  • Is Consolidation Building New Walled Gardens?

    Our industry has two big problems. First, there's the confusion of too many, then the problem of too few. Read the whole story