Marketing Daily
Tuesday, July 25, 2017

Top of The News

Michael Kors Slips On Some Billion-Plus Jimmy Choos
by Thom Forbes

Michael Kors has decided that the Jimmy Choo shoes fit, announcing this morning that it is acquiring the luxury brand for roughly $1.35 billion, the latter becoming a wholly owned … Read the whole story

  • RESTAURANTS
    Kristen Wiig Plays Cornucopia Of Characters For Pizza Hut
    by Karlene Lukovitz

    The campaign also includes digital marketing featuring a variety of "Everyman" characters, radio ads, and social media content and outreach efforts. Read the whole story

  • ENTERTAINMENT
    Netflix, theCHIVE 'Launder' Money For Good
    by Aaron Baar

    "Our overall mantra and positioning is to make the world 10% happier," Albert Briggs, vice president of sales and brand strategy at theCHIVE, tells … Read the whole story

  • RESEARCH
    Millennials Favor Companies With Activist CEOs
    by Tanya Gazdik

    This form of "voting by wallet" is not to be ignored as companies fiercely compete for customers, according to the report from Weber Shandwick … Read the whole story

  • AUTOMOTIVE
    Green Vehicles Make A Comeback, For Now
    by Tanya Gazdik

    One out of every 100 vehicles sold in 2017 had a plug, but a looming tax credit cap may be a speed bump in … Read the whole story

  • COMMENTARY
    Alexa, What Did You Do To My Marketing?
    by Dave Tice, Op-Ed Contributor

    Almost half of people who don't intend to buy an Echo or a Home cite privacy concerns, so marketers need to step gingerly in … Read the whole story