Marketing Daily
Wednesday, July 26, 2017

Top of The News

Taco Bell And Lyft Want You To Crave Them
by Thom Forbes

Taco Bell has a solution for Millennials with the munchies after a night on the town: Ask your Lyft driver to drive through one of its locations on the way … Read the whole story

  • RESEARCH
    Millennial Women Know Sexy From Sexualized; Why Don't Marketers?
    by Sarah Mahoney

    It's a big deal for brands, since 80% of women say they don't trust brands anymore. And 80% say they feel misunderstood by marketers, … Read the whole story

  • TELECOM
    Jordan Goes Over-The-Top For DirecTV Now
    by Aaron Baar

    Mark Wahlberg may be AT&T's voice of the consumer demanding freedom from data overage charges and streaming limits, but it's up-and-coming actor Michael B. … Read the whole story

  • FOOD AND BEVERAGES
    PepsiCo Replaces Coca-Cola With Redskins
    by Karlene Lukovitz

    The deal includes exclusive marketing rights in the categories, spanning mobile, TV and digital assets, in-stadium signage, and local media and retail promotional opportunities. Read the whole story

  • AUTOMOTIVE
    Honda Accord Top Awarded Car By Kelley Blue Book
    by Tanya Gazdik

    Honda vehicles were featured on Kelley Blue Book award and accolade lists more than 30 times. The Honda Accord and Civic were the top … Read the whole story

  • TRAVEL
    Millennials More Traveled Than Previous Generations
    by Tanya Gazdik

    Compared to the other nations surveyed, Americans tend to begin international travel much later in life (average age of first trip abroad is 17 … Read the whole story

  • COMMENTARY
    4 Reasons Amazon Is Set To Win The Advertising War
    by Daniel Dryburgh, Op-Ed Contributor

    These advantages illustrate that Amazon has the best shot of anyone of giving Google and Facebook some real competition. Read the whole story