Apple executives once again took to the stage yesterday to unveil its new devices and operating systems in the new Steve Jobs Theater on the Apple campus. They unveiled, as … Read the whole story
The campaign also taps into resurgent pride in supporting American workers, as well as consumers' growing desire to co-create campaigns with brands they admire. Read the whole story
The 60-second ad is scheduled to run in primetime, during NBC's "American Ninja Warrior," which it hopes will reach parents and kids as they're … Read the whole story
Short social videos, each featuring different emotion-eliciting emoji, will target Twitter users based upon their recent emoji use on the platform. Read the whole story
Mobile use among grocery shoppers is up nearly 10% versus last year, with 34% reporting that they use a smartphone to help choose brands … Read the whole story
The 30-second spot will air on broadcast and social channels, and additional details can be found at HyundaiHopeOnWheels.org. Read the whole story
Called "Common Ground," the epic journey celebrates 100 years of the historic Harley-Davidson brand in Canada - and the fact that Harley riders are … Read the whole story
Three disparate companies provide experiences consumers can use as social fuel while protecting their brands from commoditization. Read the whole story