
Hyundai is launching its first
national TV spot for Hope On Wheels, a nonprofit supported by the automaker in honor of National Childhood Cancer Awareness Month.
Developed with agency INNOCEAN Worldwide, the "Our Greatest
Feature" spot shows a woman driving a Hyundai Sonata throughout the city and eventually pulling up to a children's cancer hospital
to meet a small child and her father, when a voiceover says the best standard feature on every "Hyundai is Hope."
The ad ends by explaining its role with helping this charity.
The
30-second spot will air on broadcast and social channels, and additional details can be found at HyundaiHopeOnWheels.org.
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