The shift to digital away from traditional media reflects changing media consumption habits of target audiences, Gartner's Anna Maria Virzi tells "Marketing Daily." Read the whole story

The stepped-up offering also increasingly pits Walmart.com against Amazon, which is emerging as fashion's most unstoppable force. Read the whole story

"At Nissan, we value the importance of diversity within our overall marketing communications," says Lanae Jackson, Nissan's multicultural marketing manager. Read the whole story

"Both ads show how these athletes' moms, and milk, have seen them through their journey to becoming a champion," Victor Zaborsky, vice president of … Read the whole story

"We have been quite successful in terms of selling products, but people were unsure what brand they were interacting with," Heidi Arkinstall, Logitech's chief … Read the whole story