Marketing Daily
Tuesday, November 28, 2017
  • Stressed? Orvis Launches Product-Free Video Campaign To Provide #MomentOfChill

    The mesmerizing nature videos, most of them under one minute, showcase "Calgon, take me away" scenery that ranges from the Rocky Mountains to New … Read the whole story

  • New York Lottery's New 'Bodega Cat' Campaign

    This campaign runs through Dec. 24 in New York State and includes TV OOH, social media, print, radio, point-of-sale and other retail efforts. Read the whole story

  • Dean Foods Reportedly To Become Third Big Food Maker To Leave GMA

    The departures reflect transformational stress on CPG companies and food retailers resulting from consumers' shift to embracing fresh, "clean" food and beverages. Read the whole story

  • Brochures Still Effective Auto Marketing Tool

    According to shoppers, printed brochures offer benefits that cannot be duplicated by online resources including "It's all there" to be referenced as opposed to … Read the whole story

  • BabyCenter Content Studio Helps Aquaphor Launch New Line

    "BabyCenter is one of the top sites that new parents visit for advice and information, providing parents trusted expert information and advice from peers," … Read the whole story

  • Initiative Wins Lego's Global Media Assignment

    The toy marketer spent about $85 million in the U.S. (its biggest market) on ads last year, according to Kantar Media. It's the agency's … Read the whole story