Marketing Daily
Wednesday, December 20, 2017
  • Honda Promotes Plug-In Hybrid

    The spot, from RPA, shows how the end of a driver's battery charge isn't the end of the world because it has a gas-powered ... Read the whole story

  • Burger King Gifts Biggest Fan With His Own Restaurant

    In addition to winning goodwill through its royal treatment of Sullyvan, Burger King is looking to engage and build loyalty with a contest promoted ... Read the whole story

  • Bankrupt Toys R Us Pulls Out All Stops For Christmas

    Its latest price cuts include buy-one get-one deals that slash 30% off video games, 40% of Nerf toys, and 50% off Disney Princess dolls ... Read the whole story

  • The Power Of Holiday Advertising: The Gift Of What If?

    The explosion of genetic testing kits poses a question not previously explored: what if we have family out there we've never met? Read the whole story

  • Influencer Marketing Works, As Long As It's 'Authentic'

    Nearly a third of consumers say they have purchased a product or service based on an influencer's recommendation; nearly a quarter said they have ... Read the whole story

  • NFL, Amazon, Facebook Deemed 'Buzziest' Brands

    Using data from nearly one million surveys with U.S. adults 18+, the rankings reveal what consumers thought, saw, and heard about the world's biggest ... Read the whole story

  • Sentry Insurance Debuts First TV Campaign In 30-Plus Years

    Sentry Insurance, one of the largest mutual insurance companies in the United States, is debuting its first national television campaign in more than 30 ... Read the whole story