Top of The News
by Thom Forbes
As imbibers worldwide drink less - but pricier - alcohol, Bacardi is buying out the reported 70% of superpremium tequila maker Patron Spirits Co. it does not already own in … Read the whole story
FOOD
by Karlene Lukovitz
According to research, millennials associate the mythic unicorn with self-confidence, individualism and personal achievement. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Featuring just the ambient noise of the engine, "Cooling Down" is the first Audi ad in many years to have no soundtrack or music. Read the whole story
FOOD
by Karlene Lukovitz
Its 30-second spot will air during the game's first quarter, preceded by a single airing of the teaser video during the Super Bowl LII … Read the whole story
TELECOM
by Aaron Baar
According to research from Parks Associates, only 14% of U.S. mobile subscribers switched providers as a change to their mobile service plans. Read the whole story
RESEARCH
by Tanya Gazdik
"This is an extraordinary time for brands," says Robert Passikoff, president of Brand Keys. "I've never seen these kinds of paradigm shifts for brands." Read the whole story
CAUSE-RELATED
by Larissa Faw
The creative, written and directed by Sigal Avin and executive produced by actor David Schwimmer, depicts various cases of sexual harassment in the workplace, … Read the whole story