Purdue Pharma, the maker of opioid-based OxyContin, said over the weekend that it will no longer promote the drug to physicians and announced that it was laying off more than … Read the whole story
"We were the ones that pioneered bringing the Paralympic and the U.S. Olympic marks together" in a single effort, Toyota's Ed Laukes tells "Marketing … Read the whole story
The campaign also includes radio, online video and display ads, rich media banners, paid and owned social media, shopper media, PR, a "care packages" … Read the whole story
"What we do is somewhat intangible, and this is us showing how we enable the things you love," Marc Burns, AT&T's vice president of … Read the whole story
For the 12-month period, many smaller brands, including Patagonia, Arc'Teryx, Kuhl, Sorel (a Columbia brand) and Carhartt, bucked the trend and showed "nice increases." Read the whole story
Brands jump on the Valentine's Day bandwagon with promotions and special offerings for those looking to proclaim their love in unique ways. Read the whole story
Tracking consumers through sensors inside clothing they buy from L.L. Bean now will not be happening. It was reported in "The Wall Street Journal" … Read the whole story
The TV spot first debuted in Boston during the Super Bowl on February 4, and will expand to select U.S. markets over the next … Read the whole story
Developed with agency Fallon Minneapolis, this is the first time Silk has worked with NBC during the Olympics, as well as the U.S. Figure … Read the whole story