Following the lead of students nationwide inspired by the activism of survivors of the Parkland massacre and citing "customer feedback," the First National Bank of Omaha stood up to the … Read the whole story
Kumar Galhotra, Ford CMO since last year, is named group VP and president, Ford N.A.; Joy Falotico, succeeds him as group VP, Lincoln Motor … Read the whole story
The mall anchor retailer hopes to woo Gen Z with a new clothing line inspired by gymnast Laurie Hernandez. Meanwhile, malls are battling oversaturation … Read the whole story
If you're very selective about your target market, and you've got a great product, and you win over that target audience, they'll tell other … Read the whole story
Customers can enroll in the program through the company's app and website, and earn tokens with every purchase, regardless of how they pay. Read the whole story
"The Olympics advertising landscape is often as competitive as the sports events themselves," Ted Marzilli, CEO of YouGov's BrandIndex, tells "Marketing Daily." Read the whole story
The $1.4 million campaign includes outdoor media, online, print and television and will run through Sept. 22. Read the whole story
Sixty-three percent of users between the ages of 18 and 24 clicked on an ad within the last 30 days, the highest percentage among … Read the whole story
The campaign features TV, digital and print, including "Philadelphia Magazine" and "Philadelphia Style Magazine." Outdoor billboards use directional call-outs to entice drivers. Read the whole story