February 18 - 21, 2024
Friday, March 23, 2018
Top of The News
The U.S. Justice Department and attorneys for AT&T and Time Warner presented two starkly different versions of what consumers will experience should the media and advertising behemoths be allowed to … Read the whole story
RESTAURANTSA Houston-based effort featuring kids character El Chalupin Colorado drove traffic, sales bumps, says agency. Read the whole story
RETAILThe campaign, from Office of Baby, is based on the insight that Zulily's customers are uncommonly "shoppertunistic." Read the whole story
- COMMENTARY
It is a new day, and we are faced with the harsh reality that this is how it is going to be and that … Read the whole story
AIRLINESUnited's drop in favorability is not as dramatic as the 47-point drop in favorability in April 2017 after a passenger was dragged off a … Read the whole story
FINANCIAL SERVICESDeveloped in partnership with Publicis Seattle, "Not That Kind" shows how Aflac is there when you need it most, even if you really don't. Read the whole story
BEVERAGESDeveloped with the community, the Corona Familiar campaign promotes the beverage's expansion from 32-ounce to new 12-ounce bottles. Extra ads express Spanglish messages. Read the whole story
CAUSE-RELATEDThe PSAs run on TV, radio, print, out-of-home and digital, all airing in donated time and space per the Ad Council's model. Read the whole story
- COMMENTARY
While digital media provides unparalleled targeting capabilities, it is failing to get the user's attention. Read the whole story
BMW has appointed Goodby, Silverstein & Partners as its lead U.S. creative agency, the client has confirmed. The award followed a formal review. Adage.com, … Read the whole story
UPCOMING EVENTS
Email Insider Summit December 3 - 6, 2023
Stein Eriksen Lodge at Deer Valley Resort, Park City, UT
Featuring top industry speakers including:
Jacklyn Alston - Haggar Clothing Co., Email Marketing Manager
Amanda Rassi - Michaels Stores, SVP – Chief Marketing Officer
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