Procter & Gamble is shelling out $4.2 billion for vitamin and supplement brands such as Femibion, Neurobion, Seven Seas and Bion3 in order to expand its consumer health care business. … Read the whole story
Even if customers buy the new sets through Amazon's merchandise website, the sale still attributes to Best Buy. That's a new arrangement. Read the whole story
It is unknown if the moves will affect new CMO Deborah Wahl, who only started at the automaker a few weeks ago, according to … Read the whole story
Purpose is one of marketing’s trendiest buzzwords lately, and a new study from Kantar Consulting shows that it’s for good reason, with purpose-led brands … Read the whole story
The premise for "Date Night" from CP+B is with the introduction of the Infiniti QX50, Marvel Super Heroes are not the only ones with … Read the whole story
The beverage giant will start by sampling its Smartwater in Lyft and Uber cars in its HQ town, Atlanta, through a partnership with in-car … Read the whole story
Five emerging artists were selected to bring the sound of their respective city to life through original renditions of "Do You Wanna Dance?" Read the whole story
Among the survey respondents who use Facebook for personal reasons, 28% have had an active account for eight or more years and 26% for … Read the whole story
The "Uncaged" campaign features seven emerging artists who use their talents to support advocacy causes. Read the whole story
The "Beyond I Do" campaign showcases real Americans who have faced discrimination because of their sexual orientation or gender identity. Read the whole story
That's what Reyka Vodka is urging Americans to do in a new ad campaign. Guess where the brand comes from? Read the whole story