Marketing Daily
Wednesday, May 2, 2018

Top of The News

Feds Target 'Kid-Friendly' Nicotine E-Liquids That Look Like Goodies
by Thom Forbes

The U.S. Food and Drug Administration and the Federal Trade Commission yesterday issued a joint warning to more than a dozen manufacturers, distributors and retailers who they say are endangering … Read the whole story

  • AUTOMOTIVE
    Peugeot Taps Real-time Data For OOH Campaign
    by Tanya Gazdik

    "The success is indicative of how a programmatic approach is transforming the digital out-of-home industry," Broadsign's Vince Banks tells "Marketing Daily." Read the whole story

  • ENTERTAINMENT
    'Incredibles 2' Marketing Tie-Ins Are Just Incredible, Too
    by P.J. Bednarski

    Disney has hooked up 14 promotional deals with a constellation of brands, ranging, literally, from A to Z - ADT to Zillow. Read the whole story

  • RETAIL
    Teleflora Teams Up With Jason Mraz For Mom's Big Day
    by Sarah Mahoney

    Teleflora, which is owned by the Wonderful Co., says the Wonderful Agency, its in-house creative team, created the ads, which are scheduled to run … Read the whole story

  • RESEARCH
    Millennial Parents Are More Brand-Loyal Than Other Parents
    by Karlene Lukovitz

    Once they're won over, half of Millennial parents stick with a brand despite cheaper options, finds an NRF survey. Read the whole story

  • COMMENTARY
    'Marketing Today' - The CMO Club
    by Alan Hart

    This week on "Marketing Today," we took the show on the road, interviewing six CMO's during The CMO Club's 2018 Spring Innovation & Inspiration … Read the whole story

  • AUTOMOTIVE
    April Auto Sales Decline With GM Sales Estimated
    by Tanya Gazdik

    Fiat Chrysler Automobiles reported a 5% increase compared with sales in April 2017. Overall sales were pushed by the Jeep brand, which reported record … Read the whole story

  • HOME GOODS
    You Really Do Need Your Beauty Sleep (Just Ask Beautyrest)
    by Larissa Faw

    Launching May 14, the campaign - with media handled by Initiative - includes national TV spots, social and digital content. Read the whole story