June 3 - 6, 2024
Thursday, June 7, 2018
Top of The News
Mick Mulvaney, the administration's budget director who has been doubling as the acting director - and chief defanger - of the Consumer Financial Protection Bureau, yesterday relieved all 25 members … Read the whole story
AUTOMOTIVEThe top 5 hashtags among U.S. male auto enthusiasts highlight function and appearance (#cars, #car, #carporn, #newcar and #automotive.) Read the whole story
RETAILThe Lord & Taylor partnership with Walmart features over 125 brands, all higher priced than Walmart's usual apparel offering. Read the whole story
BEVERAGESProduct and movie cross-promotion's the game as Kyrie Irving's beloved Pepsi ad character comes to the screen. Read the whole story
SPORTSThe partnership reinforces MiLB's tech-infused strategy specifically designed to improve the fan experience, said Minor League Baseball CMO David Wright. Read the whole story
RESEARCH"Marketers ... made it clear that it's not more data they are looking for, rather better insight. They're aflush with dashboards." Read the whole story
- COMMENTARY
Many people are asking whether taking an explicit stand on such a contentious issue is a good idea. Read the whole story
HOSPITALITYThe creative features the brand's signature jingle and various travel scenarios where high hotel prices are slashed while a giant finger masks the hotel … Read the whole story
According to Zenith, the biggest increase in dollar terms will be in China, where Zenith expects the World Cup to generate $835 million in … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
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October 2 - 5, 2024
