Top of The News
by Thom Forbes
Barnes & Noble fired CEO Demos Parneros Tuesday. The book chain cited "violations of its policies," but said that these do not involve disagreements over financial reporting, policies or
practices, … Read the whole story
RESEARCH
by Tanya Gazdik
"Young people ascribe trustworthiness to a brand for a variety of subjective reasons," says Bobby Calise, Ypulse's vice president of Ybrands, its youth brand … Read the whole story
BEVERAGES
by Karlene Lukovitz
Dr Pepper Snapple now faces two suits over its use of "Made With Real Ginger," with a third suit pending. Read the whole story
RETAIL
by Sarah Mahoney
Amazon is pumping the expanded event with giant "Smile boxes" that will reveal surprises and link to Prime membership perks. Read the whole story
RESEARCH
by P.J. Bednarski
Like adult coloring books, "slime" making and other recent throwback trends, this one is a reaction to digital overload and too much screen time, … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The top auto ads "clearly reflect the desire for auto brands to align with big summer blockbusters, upping the creative ante in their commercials," … Read the whole story
COMMENTARY
by Alan Hart
Four marketers discuss challenges facing their brands, evolution of the customer journey, and measures they take to amplify and strengthen their brands. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
While vehicles on the road today aren't self-driving, the safety features already available and in many cases standard are amazing and a preface to … Read the whole story