Marketing Daily
Friday, August 17, 2018

Top of The News

FDA Gives Go-Ahead To Teva's Generic EpiPens As Shortages Loom
by Thom Forbes

Generic copies of the drug, which treats severe allergic reactions, have been struggling to reach the market. Read the whole story

  • FOOD
    Dole Fruit Bowls Shifts To Focus on Family Traditions
    by Karlene Lukovitz

    The new TV campaign is warmhearted and nostalgic, in contrast to the brand's previous, long-running, benefit-focused "drain it or drink it" ads. Read the whole story

  • Macy's Shines On Revamped Marketing
    by Sarah Mahoney

    Macy's just released better-than-expected numbers, citing its revamped marketing approach and a greater focus on fashion. Read the whole story

  • BEVERAGES
    Hint Water Founder Puts Money Where Her Follicles Are
    by P.J. Bednarski

    Red-haired Kara Goldin helped fund an off-Broadway musical about the threatened demise of redheads. Read the whole story

  • 'Highly Likeable' Quaid Stars In First TV Spot For Esurance
    by Larissa Faw

    Actor Dennis Quaid is Esurance's newest spokesperson, marking his first on-screen commercial role. Developed with Leo Burnett Chicago, the "Surprisingly Painless" creative shows Quaid … Read the whole story

  • Epsilon Wins Sparkling Ice AOR
    by Larissa Faw

    The agency will lead creative strategy, media, analytics and shopper solutions in North America per a new three-year contract. Read the whole story

  • COMMENTARY
    Wine Whisperer: How Vivino Uses Email To Sell Fine Vino
    by Ray Schultz, Columnist

    Vivino is shooting for $1 billion in wine sales within two years. But it had to clean up its email to get where it … Read the whole story

  • COMMENTARY
    Brands Are PLENTY Safe -- If You Know Where To Look
    by George Simpson, Featured Contributor

    Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep … Read the whole story