Top of The News
by Thom Forbes
The injectable anti-inflammatory drug was the top-selling pharmaceutical in the U.S. for the fifth straight year in 2017. Read the whole story
BEVERAGES
by Karlene Lukovitz
Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's tour partnership. Read the whole story
APPAREL
by Sarah Mahoney
North Face's New Explorers initiative focuses more on an adventurous state of mind than its usual extreme landscapes. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Right now, this is purely a one-off, but that doesn't mean we won't explore other opportunities," Kia's Saad Chehab tells "Marketing Daily." Read the whole story
RETAIL
by Tanya Gazdik
The campaign's narrative is inspired by the company's commitment to creating the essential tools for purposeful travelers, says Rimowa's Hector Muelas. Read the whole story
SHIPPING
by P.J. Bednarski
The UPS Store launches BeyondShippING ad campaign with a series of self-effacing spots. Read the whole story
COMMENTARY
by Alan Hart
Chris Moloney, CMO at TaxSlayer, talks about how challenger brands can thrive in competition with more established rivals. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The in-house vs. outsourced question touches on the increasingly disruptive nature of marketing strategy. Read the whole story
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by Steve McClellan
The fast food giant has been conducting a global review of its media agency assignments since last fall. Read the whole story
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by Larissa Faw
"Because of You" message is specifically designed to avoid painting individual teens as evil culprits. Read the whole story
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by Richard Whitman, Columnist
It's quite a contrast to the megalomaniacal Schnatter and the ads he did over the years, which were all about him and his fabled … Read the whole story