Top of The News
by Thom Forbes
New iPad with all the add-ons costs a cool $2,356; completely tricked-out Mac Mini is upwards of $4,000. Ouch. Read the whole story

POINT-OF-VIEW
by Karlene Lukovitz
A Bloomberg-funded ad directed by Jodie Foster urges women to vote 'Because It Matters'; a self-funded ad by Gold Front studio promises millennials Instagram … Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The offer is available in San Francisco and Los Angeles through Nov. 30 for the Mini Countryman and Mini Countryman plug-in hybrid. Read the whole story

CAUSE-RELATED
by Tanya Gazdik
A video created in-house by PETA's Online Video Lab team shows Whole Foods shoppers reacting to the unpleasant reality of "free-range" eggs. Read the whole story

RETAIL
by Sarah Mahoney
Ikea's new holiday ad celebrates diversity, while Nordstrom's holiday focus is cause-related. Read the whole story

COMMENTARY
by Alan Hart
Kim Whitler, marketing exec turned marketing professor, notes that marketers are a company's "engine for growth." Read the whole story
by Chuck Martin
Location-based adventure was created for VR arcades, where consumers can don VR headsets to find themselves in a graveyard shortly before midnight. Read the whole story
by Chuck Martin
The information is processed through an algorithm that generates personalized product recommendations. Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
Mackmyra Swedish Whiskey is adding near-field communication technology to its bottles in a campaign that connects with customers through a smartphone tap of the … Read the whole story
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by Larissa Faw
Jersey Mike's Sub sandwich chain is pivoting away from highlighting the sandwich to focus on key "moments" consumers have with the brand. Read the whole story