May 16, 2019
Thursday, February 7, 2019
Today's Sponsor:
Top of The News
The Chicago-based airline announced yesterday that it's adding more than 1,600 business and first-class seats to its routes by reconfiguring more than 250 of its aircraft. Read the whole story
FOODThe platform, which replaces 'Wonderfilled,' will debut during Grammys with TV ad starring Wiz Khalifa and son, featuring original new theme song. Read the whole story
MOBILEThe arrangement will allow the company and league to develop other events and technological innovations that could include virtual reality, Read the whole story
AUTOMOTIVEAs part of a concerted digital strategy, FCA elected to reach consumers exclusively through social and digital channels. Read the whole story
RESEARCHAn increase in loyalty of only 7% can lift lifetime profits per customer by as much as 85%, according to Brand Keys. Read the whole story
COMMENTARYFord's stated goal is to develop a purpose-built, self-driving vehicle for deployment in North America in 2021. Read the whole story
The majority (84%) of security professionals have concerns that cybersecurity practices are not keeping pace with evolving technologies. Read the whole story
The Department for Transport (DfT) also issued an updated code of practice for testing automated vehicles. Read the whole story
Diageo single malt Scotch brand Oban has launched a campaign meant to clear up any confusion about the pronunciation of the brand's name. Read the whole story
UPCOMING EVENTS
Brand Insider Summit D2C March 4 - 7, 2019
The Driskill - Austin, TX
DTC Meets Big Branding
Featuring top industry speakers including:
Ricky Joshi - Saatva, Co-Founder, Chief Strategy Officer
Janiene Ullrich - Francis Ford Coppola Winery, Executive Vice President, Direct to Consumer
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