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Strange bedfellows? "Canopy Growth said [Stewart] was an obvious choice due to her passion for animals and wellness as well as her decades of retail experience." Read the whole story
AUTOMOTIVE"We cover the whole gamut of mediums to reach the customer, wherever they are in the U.S.," Ford's Lisa Schoder tells "Marketing Daily." Read the whole story
FASHIONVictoria's Secret parent company L Brands reports yet another decline in sales and profits -- the same week Target launched major bra-and-underwear assault. Read the whole story
FOODOn-pack codes unlock downloads of Rexha remixes, contest entries; promo builds on Rexha's addition to Lay's-presented digital companion series to 'The Voice.' Read the whole story
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ANA's Group Executive Vice President Bill Duggan recently interviewed Charles Schwab's Avelar on "all things sourcing/procurement." Read the whole story
FedEx is collaborating with companies including Lowe's, AutoZone, Pizza Hut, Target, Walgreens and Walmart for the trials. Read the whole story
BBDO New York was top-ranked agency and Burger King was No.! among brands for the first time, per WARC Creative 100 index. Read the whole story
Serenova finds 77% of consumers have had a bad brand experience in the last year, and 62% won't purchase again from an offending brand. Read the whole story
COMMENTARYWhile the market share looks great for Apple, it actually isn't as rosy as in the past. Read the whole story
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Email marketers should feature popular benefits in both promotional and transactional messages, judging by a HelloWorld study. Read the whole story
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Likening these new brands to those they are disrupting is like saying that Amazon is just a freshened-up version of Sears or Walmart. It ... Read the whole story
