At the Shoptalk conference, "the message came through loud and clear: Expect more stores to incorporate the kind of digital data collection that has powered the online world." Read the whole story
Bud says it will continue to get #SeeHer input on its ads, to ensure positive portrayals of women. Read the whole story
Customers compete to win a trip to an impoverished Caribbean destination where they'll hand out mountains of donated shoes. Read the whole story
The exhibit will allow visitors to experience the jet age and the history of TWA through artifacts, interactive displays and personal narratives. Read the whole story
ForteBank has distributed a fragrance to prominent female entrepreneurs throughout the country, encouraging them to daub their cash with it. Read the whole story
The technology determines the elements of an ad that grab the most attention, turning the data into reports that help marketers gauge the success … Read the whole story
Heineken USA's Tecate expands the "We are Bold" campaign with new video spots based on idea that beer brings men closer together. Read the whole story
The mayor of Pittsburgh, William Peduto, issued an executive order detailing expectations for the testing of self-driving cars in that city. Read the whole story
Newer technologies like mobile apps are making their way into retail tech stacks, Salesforce reports. Read the whole story