"Godzilla: King of the Monsters" -- the third installment in the series -- had a disappointing debut weekend in North America. Read the whole story
The vehicles represent Cadillac's realigned sedan portfolio, characterized by new proportions, innovative technologies and more appearance choices, according to the company. Read the whole story
Sprout Social says the ad has encouraged 102,777 tweets, with 359,568 "likes" and 71,831 shares on social media. Read the whole story
Walmart and Target are taking bold steps into the advertising world, with aggressive pitches to both advertisers and agencies. Read the whole story
Brands have updated last summer's successful sweeps-and-videos push. Read the whole story
Activations were handled by Episode Four, a project-based agency that will continue to work with Charles Schwab across all its golf sponsorships. Read the whole story
The Autonomous Technology Group will develop an overall strategy for automated driving, including research and development. Read the whole story
The expectations for marketing change, especially by those without marketing experience but with results-driven metrics hanging over their heads, are often grossly unrealistic. Read the whole story
The book has chapters on establishing brand safety and suitability profiles, structuring buys and terms in the context of safety, managing accountability and more. Read the whole story
To use the service, a person needs a new LG V50 ThinQ Android phone (around $1,100) or an HTC 5G Hub ($600), which could … Read the whole story
Transactional email gets short shrift in some budgets. But DTC brands are savvier than traditional ones, CommerceNext reports. Read the whole story