The event's original intent was to drive Prime membership, but Prime Day now eclipses Black Friday and Cyber Monday. Read the whole story
AUTOMOTIVEToyota was attracted to the series because of its millennial diverse cast and alignment with the current campaign for the all-new 2019 Toyota RAV4. Read the whole story
SPIRITSThe agency was inspired by the age-old question: If you could have a drink with any historical figure, who would it be? Read the whole story
- COMMENTARY
The idea that online shopping has forced mass store closures is clickbait nonsense. With vastly expanded options to influence others at scale, customers are … Read the whole story
CONSUMER PACKAGED GOODSThe makers of Cottonelle Flushable Wet Wipes would like people to know their wipes are really flushable -- unlike most others on the market. Read the whole story
STRATEGYWhy is it so hard to get CMOs to talk about how to manage brands? Marketing expert Ritson answers this question and many others. Read the whole story
On Tuesday Yelp announced new features to help consumers make the correct decision when deciding whether to work with a company. Read the whole story
Facebook on Tuesday began rolling out "transparency tools" for anyone interested in placing ads about social issues, elections or politics. As part of its … Read the whole story
