Top of The News
by Thom Forbes
"Volkswagen AG has agreed to invest around $2.6 billion in Ford MotorCo.'s autonomous-vehicle partner, Argo AI, in a deal that values the startup at $7 billion," says report. Read the whole story
RESEARCH
by Tanya Gazdik
A whopping 74% of centennial (Gen Z) women believe advertising directed at them is "completely out of touch" with them and their needs. Read the whole story
RETAIL
by Sarah Mahoney
Deloitte's new back-to-school study forecasts a subdued season, with spending up just 1.8% at about $519 per student. Read the whole story
BEVERAGES
by Steve Ellwanger
Honest Tea placed "Up Your Impact" vending machines in four U.S. cities, with 100% of purchases, plus any additional donations, going to charitable partners. Read the whole story
PHARMA
by Tanya Gazdik
The four-time Super Bowl champion continues to feel the physical effects of his playing career that ended in 1994. Read the whole story
by Chuck Martin
As part of its 100-year celebration, Bentley Motors introduced its vision of its car of the future. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Only a few small brands have a single view of the customer, Maropost finds in a study. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Deliveries, slated to start later this year, will serve select customers just north of downtown San Antonio. Read the whole story
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by Larissa Faw
Shoe company SeaVees is launching its first brand campaign with creative that mimics a 1970s-era talk show set (think Dick Cavett). Read the whole story
by Laurie Sullivan
Brand awareness, website conversion and job applicants are the new objectives added to Campaign Manager, a tool that allows marketers to create ad campaigns … Read the whole story