Bankruptcy raises stakes "on legal sparring over how much of the personal fortunes of the billionaire Sackler family, which owns Purdue, will be available to compensate plaintiffs." Read the whole story
Also, Walmart announced plans to extend Delivery Unlimited to more than 1,400 stores. The service offers unlimited grocery deliveries for a $98 membership fee. Read the whole story
"We were promoting editorial coverage through paid channels, but didn't have any visibility into post-click performance," GTB's Nick Gentile tells "Marketing Daily." Read the whole story
Michael Kors stole the social show this year, with a fan growth of 53% in social media channels, generating 11.4 million content responses. Read the whole story
"We wanted to create a dramatic film look that was quite different from what we've done before," Hudson Rouge's Jon Pearce tells "Marketing Daily." Read the whole story
"Our opportunity is to think about how to reposition [Edgewell] brands to consumers," said Harry's co-founder Jeff Raider. Read the whole story
The "Crave the Unexpected" campaign likens the brand's affinity for unique flavors and mix-in ingredients to other creative pursuits. Read the whole story
Warner Bros. is empowering young girls to recognize their own strength via support for the WB series "DC Super Hero Girls." Read the whole story
Airlines will be able to generate additional revenue by creating personalized retail and ads, presumably targeted seat-by-seat. Read the whole story
Small firms are succeeding with their email content strategies, yet face challenges such as improving the quality of leads, SharpSpring and Ascend2 report. Read the whole story
The "Wonder Awaits" creative aims to age down the product's consumer base, as well as encourage usage beyond the holidays or special occasions. Read the whole story
Borden launches a protein-infused, 2% milk titled Kid Builder that's designed to encourage growth. Read the whole story