The COO role will streamline the executive reporting structure and let the brand better coordinate and align operations in the region. Read the whole story

Mattel's Creatable World is a line of six dolls that kids can customize with clothing and accessories to be a she, he or they. Read the whole story

"The comic book creative was selected to complement the social and digital effort aimed at a young millennial audience," says Honda's Jessica Fini. Read the whole story

NYC display of giant test tubes was meant to approximate amount of dye U.S. children consume daily. Read the whole story

Limited-edition beer is totally made from Michigan ingredients, with three local maltsters, two local hops suppliers, and a yeast supplier from Michigan's Upper Peninsula. Read the whole story

The voice-application process is being made available in the U.S., U.K., Canada, France, Australia, Germany, Ireland, Italy and Spain to start. Read the whole story

Conspicuously absent from the initiative are Google, Apple and Samsung, all major players with their own voice assistants. Read the whole story