Top of The News
by Thom Forbes
Tritton's first task? "To improve the in-store and online shopping experiences for customers as well as widen the company's merchandise assortment." Read the whole story
GEN Z
by Sarah Mahoney
Piper Jaffray's latest teens report is out, with teens saying they've cut their spending 4%, to the lowest levels since 2011. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Electric car brand might be getting hits due to recent negative press, including video that went viral of a driver asleep at the wheel. Read the whole story
TECHNOLOGY
by P.J. Bednarski
Apple expects the product to come to market early next year. Read the whole story
RESTAURANTS
by Steve Ellwanger
Boston-based casual fast-food chain B.Good hopes to "inspire the good in people" with a new series of video vignettes. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"We aim to build relevance by leaning into the shared values between our brand and target," Mazda's Dino Bernacchi tells "Marketing Daily." Read the whole story
by Larissa Faw
Agency-led brand strategy suggests how perspectives can change the world with a tagline: "The Power of Perspective. Come Watch with Us." Read the whole story
by Larissa Faw
Agency Young & Laramore (Y&L) sums up challenge: "With a name like Pickleball, our approach was as much about legitimizing the sport as anything." Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
UPS recently received FAA approval to operate an entire drone airline. Now Walmart is considering the details of how an actual delivery would occur. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Less than a fourth of retailers have integrated a data privacy plan into their corporate strategy, Deloitte reports. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
To be honest, I think the demarcation is unnecessary. Marketing is about finding the right message that resonates with the right target and delivering … Read the whole story